If you've been shopping at brick n' mortar Retail Stores, notice how their shelves are being stocked right now for the upcoming Holiday seasons.
Although Thanksgiving is a major holiday, it's a small portion, compared to the Christmas Holiday Season where stocked items are displayed accordingly.
Buying habits are buying habits online or in brick n' mortar Retail Stores.
To position your eBay Store for the upcoming holidays, you need to do the same now. Your Thanksgiving Holiday Listings should represent approximately 30%, while Christmas item listings should be 70% of your total inventory. You can easily manage this ratio by listing 3 Thanksgiving items to every 7 Christmas items.
Remember, the Holidays is the largest BUYING season of the year, embrace it as the largest SELLING season, too!
Is your Store organized for buyers to easily find Holiday products?
Setting up Store Categories is a major overlooked feature in your store. Just like you, a buyer may be searching for one particular item, but then purchase something completely different. Store Categories provides this to happen.
Using Categories titled "Thanksgiving 2016" with subcategories such as: Entertaining Essentials, Home Decor; Cooking Appliances, helps buyers pinpoint their search and entices browsing through other products and possibly purchase more.
Same with "Christmas 2016" Category with subcategories such as: Gifts for Him, Gifts for Her with subcategories by age; Home Decor with subcategories by Indoor and outdoor; or any other subcategories limited to a minimum of 4 to avoid buyer confusion. Both Categories should be located at the top of your Category list.
Are you Listing products according to your Holiday Categories and Subcategories?
So you took time to create Holiday Categories and Subcategories, now is the time to use each topic as a guide to begin researching and listing hot selling products. This method is used by high-volume Professional Top-Rated Power Sellers to easily manage a sufficient amount of listings in your Holiday Categories and Subcategories. Not only does this method makes it easy to start researching what products to list, but also helps you stay focused on a sufficient amount of listings in each category.
Last, but not least...Are your listings Mobile-Friendly and ranked high in eBay's search placements?
This 2016 Holiday Buying Season is projected to break sales records from shoppers using many different type Mobile Devices with just as many ways your listing will be displayed. eBay has announced criteria within listings to be promoted in ranking in front of the highest potential buyer visibility in search placement. Obviously, eBay DropShip Sellers with an established history in sales, account performance and customer service ratings are ranked high in search placements, but this doesn't necessarily mean while building your business, it can't competitively rank higher and broader across many new search placements, recently added to eBay's search algorithms.
In other words, your listing may be Mobile-friendly (Test Here) but not ranked as high as possible to compete without it being Search Engine Optimized, already built in your listing Template.
Apply these tips to Position Your eBay Store for High Holiday Sales Now!
HAPPY HOLIDAY SALES!