No doubt, shoppers using Mobile Devices has changed the face of eBay's selling platform, so much it's no longer about WHAT you are selling, but HOW your selling! eBay went through (and still is) some drastic technical changes to adapt to a fast-paced growth of Mobile Device Shoppers.
Within the last year up until today, eBay's selling platform requires more importance on technical listing applications than the product itself, if you expect your listing to be seen at all.
eBay Adapts to Changing Buyer Habits
Now the majority of buyers will search for products and save in their Mobile Devices, but purchase from their homes in a quiet place using Desktop Computers.
At the left, look at this 2018 Mobile-friendly SEO Listing Template, it appears to be a typical eBay Listing, however on the inside is specific coding provided by eBay, creating eye-appealing displays in both Mobile Devices and Desktop Computers. When a Buyer decides which listings to purchase their decision is based on quality viewing and price. Thus generating more sales.
Explosive Growth in eCommerce Marketplace
As we are climbing our way to the top to be seen above competitors, eBay is doing the same, making changes to fine-tune their selling platform to attract, appease and keep their buyer audience. Market changes with more competitive Selling Platforms and emerging Retail Stores, such as Walmart, putting Retail Stores out of business at a record pace.
Buyer trends are causing very rapid changes to the tune where WebRetailer's post about "21 Tips to be Seen" written in Jan/2017 is already outdated, after eBay announced more recent technical changes (active content/title keywording) for listings to be seen at the top of search results.
Listing Titles containing keywords, exactly defining the product, becomes the main ingredient for establishing Keyword Relevancy between Photos, item specifics and description. Previously, it was all about using all 80 Characters in title keywords being enough to rank high in search results.
Now eBay Cassini is programmed to search for other descriptive words relevant to the product itself to provide buyers with the BEST MATCHED product listings.
As eBay upgraded their catalog and defined buyer search filters, UPC and Model Numbers were required to identify exact brands and product type. Now adding your own item specifics, not only qualifies listings to be seen in filtered searches and is a selling feature, as it's also the first to be seen in the majority of Mobile Devices. before viewing its description.
In early 2016 eBay reported only 1/3 of buyers read descriptions. Today its all about technical coding and search engine optimization, limiting to 800 characters and eliminating product images to generate fast downloads in Mobile Devices, along with flexibility for high quality displays in Desktop Computers. Nobody knows for sure the exact "other" words, eBay Cassini is programmed (algorithms) to identify Keyword relevancy but for those of us EBAY SEO Experts, our educated guess is having a lot to do with using words describing the products benefits and usage.
Cassini looks at Other Account Factors, too!
eBay wants to promote it's most experienced and proven best sellers. To do this Cassini is programmed to rank these sellers much higher in search results based on the following:
Adapt to Technical Changes Now!
Don't put your head under the rug, like many large Retailers are going bankrupted at a rapid pace from not adapting to buyer trends shifting to shopping online. eBay has fine-tuned their selling platform to use technology to define what listings should be seen or not, based on specific technical applications, likewise its mandatory we begin to fine-tune our listing with specific technical applications to be seen in search results too!
What was True Yesterday, may NOT be True Today!
Everything in the eCommerce Business World is changing rapidly. What you heard yesterday to rank high in eBay's search results to increase sales, is most likely, already out-dated.
For me, it's almost a full time job, just to stay updated on technical changes, as eBay discovers new methods to appeal to its buyers in their competitive marketplace.
SHIFT YOUR FOCUS!
While eBay DropShip Sellers are spinning their wheels to find HOT PRODUCTS to generate sales, most are not aware of emerging changes when...... its no longer as important to WHAT to sell, but rather HOW you're selling, is now more important to learn than ever before.
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