eBay has just finished 'round one' phase in upgrading it's selling platform to accommodate it's buyers with easier and faster search results. Likewise, eBay has also changed listing criteria to accommodate buyers to make it easier and faster to decide to purchase now, too!
To do this, eBay promotes the most optimized best-matched listings above competitors while buyers decide to 'Buy Now" based on three (s) buyer motivator listing offerings.
If you haven't upgraded your listings to comply with eBay's Mobile criteria and buyer motivator offerings, its time to do it now, if you want to get the most sales from your listings.
Buyer Motivator Offerings
1) High-quality Product Images and Fast Mobile Downloads
eBay wants High-quality Photo images placed only in their Photo Gallery and not within descriptions, no different than buyers want to focus on all images, all in one place, before they decide to purchase.
Photos located in descriptions cause slower mobile downloads where today's buyers want INSTANT DOWNLOADS or move on to the next listing.(loss sales) -AND- eBay's preparing to hide mobile listing descriptions forcing buyers to "click to show more" to avoid slow downloads is next in mobile viewing changes. Best Practice for ranking high is to Not include Photos within listing descriptions.
2) FREE SHIPPING - 2 DAY DELIVERY
84% of Buyers want fast and free Shipping! PERIOD.
eBay promotes listings in search results offering Fast and Free Shipping. You can bet eBay will rank Fast n' Free Shipping listing at the top of search results, in addition to providing Sellers with upcoming new options to offer 'Guaranteed Delivery' and/or "60-day Return" listings.
Why? Buyer's want the same options offered by Competitors and eBay wants to capture, retain and accommodate buyers on their selling platform to receive the best experience above all other Competitors.
eBay's buyers become our customers, so we have to change to accommodate their wants, too!
3) TAX-FREE - 5-STAR CUSTOMER SERVICE
Buyers want Savings and 5-Star Customer Service.
Letting buyers know upfront that your business does not charge sales is seen as a cost savings and gives you an edge over your competition. Even if, your price is higher than competitors, buyers will justify purchasing when they see Tax-Free Savings. Couple Tax-Free Savings with 5-Star Customer Service, it appeals to a buyer's sense of security in knowing your business will take care of any problems or issues that may arise, adds confidence in making their purchase decision to Buy Now.
If these 3 main buyer motivators are cluttered with fancy designs, Terms of Service, graphic images and long repetitive product feature details, not only does this cause slow mobile downloads, but more important the 'hot points' in buying decisions become lost rather than SHOWCASED.
Perhaps its time to ask yourself, is my listings appealing to me or focusing on what a buyer wants?
As you can see in the illustration above, outside a short 800 character text description, the 'Hot Buttons" in a buyer's decision to purchase are showcased as the leading motivator to BUY NOW.
When your listing has the leading buyer motivators - and - meets eBay's Mobile html coding criteria including applied Search Engine Optimized Techniques, they will soar above competitors in search results being seen by more potential viewers. The results become higher sales beyond your previous experience.
Start selling more today with your own Customized 2017 Mobile-Friendly SEO Listing Template showcasing irresistible Buyer Motivator Offerings.
Read more of the latest Tips n' Techniques Blog Posts for eBay DropShip Sellers.
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written by: Ms. Debra Bee, eBay Education Specialist, eBay DropShip Coach and Trainer offered at TheHelpPlus Website.
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